Homework #6 Response

Neil Stansfield was put in jail for two years because he would purchase food, take off the branding, and put his own design on. He would buy nonorganic food and label it as organic. Many people bought his food just because of how good his design was. This goes to show how important the packaging is of a product. It needs to catch people’s eyes in a beautiful way. In the article it is mentioned that the 7UP can design was changed in the 90s to have more yellow. Customers complained that the soda tasted more lemony, when in fact, the drink hadn’t been changed at all. Logos and packaging can even have a psychological impact on buyers.