I am the owner of a small cafe in nyc. The name of the cafe is Six Bagels. We sell coffee, tea, bagels, muffins, donuts, etc. Most of our business is 20-30 year olds so I want this new design to appeal to them. I want the feel of the company to be laid back and calm.
Our competition is Starbucks and Dunkin Donuts, but I want my company to feel more homey. The inside of the cafe has a rustic feel and has a lot of repurposed wood. We serve our coffee in mugs instead of cardboard cups; this helps with the overall at home feel.
I want my customers eyes to be drawn to the company logo over the competitors.
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