Company

          I am the owner of a small cafe in nyc. The name of the cafe is Six Bagels. We sell coffee, tea, bagels, muffins, donuts, etc. Most of our business is 20-30 year olds so I want this new design to appeal to them. I want the feel of the company to be laid back and calm.
          Our competition is Starbucks and Dunkin Donuts, but I want my company to feel more homey. The inside of the cafe has a rustic feel and has a lot of repurposed wood. We serve our coffee in mugs instead of cardboard cups; this helps with the overall at home feel.
          I want my customers eyes to be drawn to the company logo over the competitors.

Project 3

Homework #7 Response

Sylvain Boyer proves that changing a logo design to use less ink when printing will be majorly cost effective and eco friendly. He has redesigned multiple famous logos to have blank insides. I believe these could be very effective because they still keep the company’s central attributes. In the article, other attempts are being made as well with many people coming up with “a greener type.” Both of these ideas are amazing because of how much they help the environment. Printer ink is one of the most expensive liquids and ink cartridges spend years in landfills. Boyer’s idea can be very helpful.

Homework #6 Response

Neil Stansfield was put in jail for two years because he would purchase food, take off the branding, and put his own design on. He would buy nonorganic food and label it as organic. Many people bought his food just because of how good his design was. This goes to show how important the packaging is of a product. It needs to catch people’s eyes in a beautiful way. In the article it is mentioned that the 7UP can design was changed in the 90s to have more yellow. Customers complained that the soda tasted more lemony, when in fact, the drink hadn’t been changed at all. Logos and packaging can even have a psychological impact on buyers.

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