Final Project- Steamers

Company

          I am the owner of a small cafe in nyc. The name of the cafe is Six Bagels. We sell coffee, tea, bagels, muffins, donuts, etc. Most of our business is 20-30 year olds so I want this new design to appeal to them. I want the feel of the company to be laid back and calm.
          Our competition is Starbucks and Dunkin Donuts, but I want my company to feel more homey. The inside of the cafe has a rustic feel and has a lot of repurposed wood. We serve our coffee in mugs instead of cardboard cups; this helps with the overall at home feel.
          I want my customers eyes to be drawn to the company logo over the competitors.

Project 3

Homework #7 Response

Sylvain Boyer proves that changing a logo design to use less ink when printing will be majorly cost effective and eco friendly. He has redesigned multiple famous logos to have blank insides. I believe these could be very effective because they still keep the company’s central attributes. In the article, other attempts are being made as well with many people coming up with “a greener type.” Both of these ideas are amazing because of how much they help the environment. Printer ink is one of the most expensive liquids and ink cartridges spend years in landfills. Boyer’s idea can be very helpful.

Homework #6 Response

Neil Stansfield was put in jail for two years because he would purchase food, take off the branding, and put his own design on. He would buy nonorganic food and label it as organic. Many people bought his food just because of how good his design was. This goes to show how important the packaging is of a product. It needs to catch people’s eyes in a beautiful way. In the article it is mentioned that the 7UP can design was changed in the 90s to have more yellow. Customers complained that the soda tasted more lemony, when in fact, the drink hadn’t been changed at all. Logos and packaging can even have a psychological impact on buyers.

Movie Poster

Movie Poster Plot

The Hayride Killer starts out with the largest corn maze in the country being advertised on the news. It is what all the teens are talking about at school. It is only open for one weekend so everyone rushes to make plans with heir friends to go. The main characters are the typical teens, the jock, the nerd, the couple, and the relatable. They make plans to meet at the farm holding the big event. Once they get through the never ending line, they get on a hayride that will take them to the corn maze. The Hayride consists of people (farm workers) jumping on board with mediocre masks intended to scare the riders. That is until one person jumps on board with a much scarer "mask." It is almost lifelike, but how is that possible? Her head is a pumpkin. She has a knife in hand and all the passengers jump more than usual, compared to the other farm workers. He steps toward the jock and he tries to play it cool, when in actuality he is sweating profusely on a cold fall night. The knife goes straight through his chest and he falls to the ground. The rest of the riders realize and jump off in a panic. The only way to go is directly into the corn maze. They are running up and down the rows and columns. It is never ending. It is the largest corn maze in the country. Along the way the couple is split up and they are each killed individually. The nerd is killed as well. The lovable relatable character is the only one that makes it out. He made it through the corn maze. Once he is standing in the pumpkin patch, the woman with the pumpkin head and the knife stands over him, stabs him, and proclaims, "I am the Hayride Killer!"