Homework #3 Response

The Nike Chief Design Officer, John Hoke, discusses his laid back approach to shoe design. He talks about how he has dyslexia and used to view it as a curse. He now sees it as a key component to help make new designs each season. He says he doesn't spend much time at his desk, he walks around and discusses with his workers. Together, him and his team, are able to create new designs as the seasons pass. They think of the environment and different materials that will help preserve it.